We know from brands like Supreme that limited product combined with lack of availability creates excitement when it comes to brands. The business model scratches that itch for many people who like to chase the unattainable. Neither corteiz logo nor its products are advertised on social networks; The brand is built 100% by word of mouth. Going against the norm and breaking with conventions seem to be fundamental values ​​of the brand. The island of Alcatraz, a symbol that for many has rebellious connotations, appears in the Corteiz logo. A grassroots approach makes the brand stand out from giants like Nike, which dominate the fashion industry with multimillion-dollar sportswear brands.

He founded Corteiz, a streetwear brand in London that gained cult status in 2017. After the pandemic, the logo depicting Alcatraz became an instant classic and its logo has become a familiar sight in the streets of London. Born and raised in North West London, Clint quickly built a reputation for promoting social media content and limited-run products with a spunky London identity. Millions of young shoppers in London, New York and Paris have been attracted to the brand’s password-protected e-commerce site. Combined with the brand’s private Instagram account (which at the time of writing has over 860,000 followers), the scarcity strategy creates a sense of exclusivity.